Stop Guessing Why Your
Franchisees Struggle:
5 Steps to Make More Money by Finally Understanding
Your Franchise Numbers
For franchisees who want to grow their profits
Free Guide
Limited seats
5 Steps to Franchise Profit Growth
For franchisees who want to grow their profits
Free Guide
Limited seats
How much money are you throwing
away every day?
Do you know what an extra 3% profit a day can add up to within a year?
You could probably buy a new car every year.
Are you staffing your business correctly?
Over‑ or understaffing can make or break your business. A simple formula called the “Productivity Barometer” shows if you’re on track.
Have you trained your team to upsell properly?
Upselling is free money in your cash register.
You’re not alone, we can help!
Many franchisors are in the same position.
The good news is that I probably know where the problem lies, and the solution is not as complicated as it seems.
In this FREE workshop,
I’ll show you what most successful brands do differently and why it’s much simpler than you think.
Join this FREE 90‑minute live workshop for you and your team.
And receive a FREE Guide (valued $79)
Next Live Online Workshop
30th April 2026
11:00am (UK) | 12:00pm (CET) | 13:00pm (IL)
Limited Spaces
40+
Years global experience
50+
Brands I have worked with since 1983
10+
Countries
40+
Years global experience
50+
Brands I have worked with since 1983
10+
Countries
Hear What
Stephan Mandachi Says
Stefan is a good friend and client of mine, who is one of Romania’s most successful brand builders and entrepreneurs.
Stefan Mandachi built Spartan from a single location into the largest local Romanian QSR brand in the country.
Brands I work with (or have worked with in the past)
When you become confident and informed about your numbers, everything changes.
In our 90 minutes together, you’ll learn about
the 5 Steps to Franchise Profit Growth:
Step 1 – Simplify your Profit & Loss
Clean up and reorganise your P&L into 10 simple lines so franchisees finally understand it.
Step 2 – Understand the importance of working in unison with your Break-Even Point
See how easy it is to accurately calculate your break-even point and use it to make smarter day‑to‑day decisions.
Step 3 – Food Cost control
See how mega-brands control food cost accurately, instead of guessing or waiting for delayed reports from accountants.
Step 4 – Manage Labor with a Simple Formula
Use my "Productivity Barometer" formula to track and manage labor cost in the simplest way possible.
Step 5 – Put Everything together in one KPI Dashboard
See how simple your life becomes with a one‑page KPI dashboard showing all your critical business factors, and learn how to consult your franchisees correctly.
You didn’t build your brand just to be “one of the other restaurant chains in your market”
Think about how much work you have already put into your business:
You created a strong concept with great products and fantastic service.
Customers love your brand and keep coming back.
You invested time, money, and energy in your franchisees to help them succeed, and still,
you see other brands with weaker concepts growing faster than you.
You worry about your franchisees who are barely surviving.
That is the feeling I want you to have after this workshop – so you can finally SLEEP BETTER AT NIGHT.
What I Learned As a
Member of Subway’s Global Expansion Team
In my 40s, I had the privilege to be on Subway’s international development team. During my 9 years with the company, I served as Area Development Manager for Sweden, Finland, Israel and South Africa.
From the founder of Subway himself, Mr. Fred DeLuca (RIP), I learned that global brands are built, not born. That the key to building a strong franchise brand is the financial and business education you give your franchisees.
At Subway, we did not only teach franchisees how to make great subs and salads, but more importantly, we taught them how to manage their numbers and finances.
During my time with Subway (first as a franchisee and later as a country developer), I saw the brand grow from 8,000 to 32,000 stores in more than 90 countries. Subway later became the largest QSR franchised chain in the world, reaching over 44,000 locations in more than 110 countries.
Online Workshop
30th April 2026
11:00am (UK) | 12:00pm (CET) | 13:00pm (IL)
(90 Min)
Limited Places Left
MEET THE FOUNDER & CEO
Hi, I'm Steven!
I’m the founder and CEO of Franed.com . I help franchisors and franchisees build stronger, more profitable franchise families through simple, practical financial education.
For more than 40 years, I’ve worked in almost every role in franchising. I’ve been a franchisee, master franchisee and country developer for brands like Subway and Pizza Hut, as well as CEO and mentor to restaurant and retail chains across Europe.
Again and again, I’ve seen the same pattern.
Franchisors who teach simple financial skills to their franchisees usually thrive, while those who don't make the right investment in "numbers training", are doomed to run into problems with their franchisees.
That’s why I created Franed.com (Franchise Education) – to help franchisors teach their franchisees to turn confusing financial reports into clear weekly tools that everyone in the network can understand and use.
Today, I help franchise organisations improve their profit, understand their EBITA, and build businesses where they genuinely win – so they can breathe more easily and better enjoy working in the brand they chose.
My mission is to give you practical financial know-how that makes your business stronger, more profitable and less stressful.
STILL NOT SURE?
Frequently Asked Questions
We’re here to answer your key questions so you can feel confident joining us.
Question 1: How long is the workshop?
The workshop is 90 minutes long.
During this time, I give you my full attention, answer your specific questions, and walk you through the 5 Steps to Franchise Profit Growth so you can simplify your P&L, control food and labour costs, and manage everything from one KPI dashboard.
Question 2: Where will it take place?
The workshop is held live on Zoom.
After you register, you’ll receive the Zoom link and simple instructions to join.
Question 3: Is this workshop relevant if I already run a franchise?
Yes.
This workshop is especially relevant if you already run a franchise, because it gives you simple tools to understand your numbers, find profit leaks, and increase your store’s profitability week by week.
Question 4: Is the workshop free?
Yes, the workshop is completely free to attend.
You only need to register in advance to reserve your spot, and spots are limited, so we recommend reserving your seat as soon as possible.
TESTIMONIALS
What others are saying
Nicos Mesolongitis - Founder OJO Sunglasses
I have known Steven Wolfson since 2010. During these past 15 years, Steven has been my personal franchise mentor, having assisted me in navigating many challenges along the way. Steven’s guidance has no doubt contributed greatly towards OJO Sunglasses becoming the largest and most relevant Sunglasses brand in Cyprus, with many more stores now open in other countries in Europe as well. It is no wonder that Steven Wolfson is regarded as one of the world’s leading franchise mentors, and I highly recommend his services and knowledge.
Dina Grigoreva Kanis - Founder ReBloom Face Massage Studio
Thank you once again for the opportunity to take part in your course, it has already provided me with valuable insights and inspiration and already helping me to look at franchising from a more strategic perspective.
I’m especially grateful for your generous offer to have a Zoom call afterwards. It means a lot to have the chance to discuss my ideas and plans with someone who has such a wealth of experience.
©2018 Franed.com
Franchise Education
This landing page is an extension of franed.com, a subsidiary of IFI - International Franchise Institute Ltd. Although the following hyperlinks will take you to our default website, they also apply to this landing page:
