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Make More Money
This free guide and video will empower you with 13 critical questions and insights to help you "Make More Money" sooner then you think.

Active Franchise Owners
You want to optimize your business profitability, improve KPIs, and build a long-term growth plan with expert advice.

Franchisees in Their Early Stages
You recently opened your franchise and want to maximize potential profits early in your journey.

Restaurant Owners
You own a restaurant, cafe or food-service business and want a clearer understanding of where your money goes and what your numbers are telling you.
In this short video, Steven Wolfson explains why understanding your numbers is essential to taking control of your business. Discover why reviewing your break-even point, food costs, labour costs and profit every week - not just every month - can help you spot problems earlier and make better decisions.
Watch the introduction, then explore your free guide and lesson to take the next step.
Video length: approximately 4 minutes.
I am an award-winning franchise mentor with over 40 years of global experience. I’ve worn all the caps in the world of franchising.
I have been a Franchisee myself, Master Franchisee, as well as having worked in many international development roles for leading brands like Subway, Spartan, Nutty Scientists, B-Fresh and more.
My strengths are in economics, strategy, and business planning with my major focus on helping entrepreneurs improve their bottom line.
Today, as CEO & Founder of Franed.com, I focus on franchise education, helping entrepreneurs like yourself understand and scale their businesses successfully.



"I have the pleasure of working with Steven Wolfson on the optimization of our gelato and coffee chain business.
Steven helps us identify where the company is losing money and how we can stop it in order to increase the company's profitability. He also helps us establish the right systems and processes to monitor performance and make informed business decisions.
I would highly recommend Steven to any restaurant, café or hospitality business seeking expert guidance in improving operations, profitability, concept development, or business growth. He is a highly professional, knowledgeable, and trustworthy consultant who consistently delivers value."
Simon Gross
Founder & CEO of Luca Polare


In my 40s, I had the privilege to be on Subway’s international development team. For 9 years I served as Area Development Manager for Sweden, Finland, Israel and South Africa.
From Subway’s founder, Fred DeLuca (RIP), I learned that global brands are built, not born – and that one of the biggest keys to success is the financial and business education given to franchisees.
At Subway, we didn’t only teach our franchisees how to make great subs and salads.
We also taught them how to manage their numbers and finances.
During my time with Subway (first as a franchisee and later as a country developer), I saw the brand grow from 8,000 to 32,000 stores in more than 90 countries.
Subway later became the largest QSR franchise in the world, reaching over 44,000 locations in more than 110 countries.

Ștefan Mandachi - Founder Spartan and Mandachi Hotel&Spa
One way to become a top performer is to learn from the best in your field.
In this clip, I’ve shared the best #sales advice from Steven Wolfson. He is one of the best-known and most respected franchise mentors in the world.
This is for you, even if you aren't a #salesperson. Because if you want to succeed, you must know how to sell yourself. It sounds harsh, I know.


Nicos Mesolongitis – Founder OJO Sunglasses
I have known Steven Wolfson since 2010. During these past 15 years, Steven has been my personal franchise mentor, having assisted me in navigating many challenges along the way. Steven’s guidance has no doubt contributed greatly towards OJO Sunglasses becoming the largest and most relevant Sunglasses brand in Cyprus, with many more stores now open in other countries in Europe as well. It is no wonder that Steven Wolfson is regarded as one of the world’s leading franchise mentors, and I highly recommend his services and knowledge.


Calin Muresan - Founder and CEO of Shanghai Food Chain - Romania
Working with Steven Wolfson and his team is a true blessing! They deliver great value with professionalism, but also with heart and empathy.
You will receive not only a world of very crucial and important information in order to succeed, but an operational system, which has proved the test of time!
I highly recommend to start a collaboration with Steven and his team!
